Safety Data Sheet Binders and Online Systems Compliance Make Sure Your Hard Copy and Online Systems Work Together A simple investment in some yellow binders can save lives and keep you compliant. While the HCS 2012 (Hazard Communication Standard) explicitly permits web based compliance or electronic SDSs, they must be completely free of barriers and […]
Trade Show Fatigue Rx = BINDERS
April kicked off the trade show season and there is no debating the change in how product is being viewed. The use of tablets to show product to active leads in booth or showrooms is incredibly effective when prospects get a chance to speak with booth personnel. BIG PROBLEM: what about those prospects waiting to […]
Reality of Broadband Coverage in the US
If your entire client base lies within the area covered in light or dark blue, there is no need to read another word. The maps to the right may present some of the most startling demographic data that you have seen with regard to your web-based marketing. First, let’s get a couple of sourcing issues […]
Print + Online = Marketing Integration
Linking your online and hard copy marketing efforts has never been more critical. The temptation is great. With a single change in philosophy, eliminate the print marketing program completely and devote your business to web-based campaigns. Now you have saved all the money on pesky paper catalogs and sell sheets, freed up office and warehouse […]